Pernod Ricard, has announced that it has signed an agreement to take a majority stake in Del Maguey Single Village Mezcal, said to be the leading producer of artisanal, hand-crafted mezcals and the number one mezcal brand in the US.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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